Few
days back, I got a chance to talk about any topic of my interest and a nice
audience to listen to me.
Looking
at the current list of hot-spoken topics, I choose to share my thoughts and
experiences about Social Media marketing, covering its importance and few take
care areas. Here is how it goes:
First
of all, let us again recall what Social Media is. Social Media is a platform for interaction among
people, where people can create, share and discuss information and ideas in
digital form, across virtual communities. These virtual communities may or may
not have any real-world existence.
This
social media has changed our lives drastically. There are already many articles
available on this:
1) Look Up by Gary Turk
2) 5
Ways Social Media is Changing Our Daily Lives – Mashup Article
So,
i just gave a thought about it, which what is social media doing to us, or it
has already done. It has given us the power to create multiple identities.
Traditionally, in the real world, along the course of our lives, we do stuff
like we go to school, then we go to college, we do job, we progress gradually,
and that’s how we create our own identity. But with the advent of Social Media,
this has changed. As any individual log-in into a social networking site, say
Facebook, it creates a new virtual identity of himself. With this identity, it
can attach his choices and preferences as per his own wish. And since there is
no validation process for these claims made on social media, people are free to
put any real or false detail, without any hesitation. They can put pictures of
other people as their own profile pics, can claim to be living in any random
location of choice, can talk about products they never used, or places they
never visited. And due to lack of validation, the trust factor on unknown
people is also almost negligent over social networks.
The complete story, including the commonly used tools and techniques, advantages of using social media, and few take care areas while using social media are available here: http://bit.ly/SMM-Blog
Please feel free to send your suggestions and comments about the same.
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